Digital Signage & Logos
Digital Signage for the Metropolitan Transit Authority (MTA)
Visual design for the LIRR train departure boards now in use across Penn Station and other LIRR hubs. The work involved establishing a clear color system for destinations, a typographic hierarchy that holds up at a distance and at speed, and a layout that handles dense scheduling information without overwhelming commuters glancing up between trains.
Les Filles Cafe (London) - Logo Design
A logo and identity mark for Les Filles, a London cafe with multiple locations. The lowercase "f" is designed as a seed sprouting leaves, a quiet nod to the brand's organic, ingredient-forward sensibility while keeping the overall mark refined enough to feel luxury rather than rustic. The structured wordmark grounds the more expressive monogram, giving the identity the legibility it needs across storefront signage, menus, packaging, and social. It has been in active use across the brand since launch.
